Senior ecommerce support. Hands-on help.

I help growing consumer brands set up, improve and scale their DTC and Amazon businesses – deciding what matters, building a practical plan, and getting the work done.

Shopify Plus specialist and former Senior Ecommerce Manager at teapigs.

In-house
11 yrs
Channels
DTC + Amazon
Strategy → roadmap → delivery

Experience with brands including

  • teapigs
  • Tetley
  • Good Earth
  • Organic India
  • SPILL Tea
Is this you?

When you might need me

Whether you're launching, working out what needs fixing, or need someone to run the day-to-day and move things forward.

  • Launching

    You're launching your online shop or getting started on Amazon.

  • Next steps

    Your ecommerce business is up and running, but you're unsure what to improve next.

  • Fractional support

    Your team needs experienced support, but you're not ready for a full-time senior hire.

  • Project management

    You have a website project to deliver and need someone to manage it.

  • Email marketing

    You want email marketing to do more for your business.

  • Scaling up

    Sales are growing, and your systems, processes or team need to keep up.

Services

What I can help with

From your website and email to Amazon, customer service and fulfilment – I understand how the pieces fit together.

DTC ecommerce

Set it up. Find what needs fixing. Build a roadmap.

  • Plan and manage website launches, builds and rebuilds
  • Audit your website and prioritise improvements
  • Improve product pages, navigation and customer experience
  • Subscription strategy and set-up
  • Get customer service, fulfilment and operations ready for growth

Amazon

Understand the opportunity and what to do next.

  • Help set up your Amazon business
  • Review your account, listings, content and performance
  • Recommend next steps and build a roadmap
  • Manage ongoing activity, bringing in specialists where needed

Email marketing

Runs in the background – and keeps customers coming back.

  • Audit your email marketing and identify gaps
  • Welcome, abandoned basket and win-back journeys
  • Plan and manage campaigns alongside brand teams
  • Segmentation, repeat purchase and subscription retention
  • Track performance and keep improving
About

Small team. Growing business. I've been there.

I spent 11 years at teapigs, building and growing its ecommerce business as Senior Ecommerce Manager. Ecommerce was run in-house – including customer service and fulfilment – and I worked across website builds and rebuilds, SEO, email marketing and operations.

I understand both the customer-facing experience and the work behind it: what your team can manage, where specialist support is useful, and how to make changes that work in practice.

I've worked on ecommerce and Amazon set-ups for Good Earth Tea, Tetley and Organic India, and manage email marketing for SPILL Tea.

“I bring that experience to your business: a practical roadmap, sensible priorities and hands-on delivery.”
Working together

Ways to work together

Audit & roadmap

A review of your DTC shop, Amazon presence or email marketing, with clear recommendations and a prioritised action plan.

Project support

Hands-on support for a launch, rebuild or improvement project, with an agreed scope, timeline and deliverables. A new site. An Amazon set-up. A subscription launch. An email programme.

Fractional ecommerce management

Regular senior support without a full-time hire. I can work alongside your team or take responsibility for agreed areas – setting priorities, managing the work and getting things done.

How I work

Straight talking. Practical support.

I start by understanding your goals, your team and your budget. Then we agree what needs doing, what can wait and who will do the work. You'll get clear priorities, practical advice and someone who follows things through.

Contact

Let's have a chat.

Tell me where your ecommerce business is today and where you'd like it to go. We'll work out the right support for your next stage.

  • ✓No obligation
  • ✓I'll reply within two working days
  • ✓Straight answers, no jargon

Thanks, !

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